Monday, November 28, 2011

Joe's

The Pooj coolly quaffs a root beer.
(Whole Foods Market, November 2011)

The eponymous Joe of Joe's Root Beer is Joseph James, the eponymous Joseph James of the Joseph James Brewing Company. It's not clear (at least to me) whether there's actually a guy named Joseph James who started the brewery, but according to the company website, it was conceived in 2006 in Henderson, NV, where it continues to operate today, producing nearly a dozen beers (including their handful of seasonal varieties, but not including their handful of one-off reserve beers) distributed throughout southwest Nevada and several neighboring states. Of course, that wouldn't be of any consequence to us if not for the fact that they also make their own root beer (and cola).


First and foremost, Joe's Root Beer has the vanilla lover in mind, as both the scent and flavor feature the aforementioned bean prominently. It also has a mild root-y flavor that's really only secondary to the vanilla flavor, with a smooth texture that's not quite as creamy as other honey-sweetened brews, but smooth nonetheless. Thankfully, that honey does not dominate the flavor, but adds a nice richness - again, not as rich as other honey-sweetened brews, but rich nonetheless. I wouldn't necessarily say the carbonation is hard, but it has a bit of a bite to it, which is not bad, given that there's also a decent head.


Overall, I think Joe makes a pretty good root beer. Not as good as others I've had, but good nonetheless. That's good enough to get Joe's Root Beer a 3.5.

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