Wednesday, June 8, 2011

Olde Brooklyn

The Pooj has a bridge for sale.
(TJ Maxx Walnut, May 2011)

Olde Brooklyn may or may not actually be from Brooklyn… White Rock Beverages, which only somewhat recently acquired the Olde Brooklyn line of soft drinks, was actually started in Wisconsin way back in 1871 as a mineral water bottler, and is the same company that makes the Sioux City line of sodas (which would seem promising so far, right?). Each beverage in the Olde Brooklyn brand, however, is named after a neighborhood in Brooklyn, so one would assume that it either originated in Brooklyn, near Brooklyn, or was opened by someone from Brooklyn. In any case, that’s how we end up with Olde Brooklyn Williamsburg Root Beer.


So if you’re from Williamsburg, you may want to write your congressman about getting your city’s name taken off of this root beer. It’s not that it’s bad – it’s just pretty mediocre, and I wouldn’t want its lack of pizazz to reflect poorly on your part of town. Unless of course Williamsburg itself is a pretty mediocre part of town... But since I’m not from Williamsburg, and to my knowledge have never before visited Williamsburg, I’m in no position to judge. Plus I really don’t want to offend anyone who is from Williamsburg, so I’ll just leave it at that. I'd like to think that
good things come from Brooklyn though, since the Dodgers and Spike Lee are from Brooklyn. Well, let's maybe forget about the Spike Lee part and just go with the Dodgers then...

What were we talking about?


Ah yes, Olde Brooklyn Williamsburg Root Beer. On the whole, it’s pretty unremarkable. It has an almost cola-like tangy-ness that covers up any semblance of rooty-ness. There’s a little more of an herb-y flavor in the aftertaste – maybe some sassafras – but it’s too thin to really tell. Stick with Sioux City next time you’re in the mood for root beer from the White Rock camp.


Imagine mixing Coca-Cola with A&W, and you might get Olde Brooklyn Williamsburg Root Beer. Or Barq’s without the bite. That’s good enough to get you a 2.5.

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