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The Pocket-Pooj is a patent-pending original. |
(The Root Beer Store, September 2015)
If you’re reading this blog, there’s a pretty good chance that you already
know some of the history, significance, and unfortunate decline of Hires Root
Beer.
Much better-written and more detailed
accounts are available
here
and
here,
but long story (relatively) short, Pennsylvania pharmacist Charles Hires first
brought root beer to the forefront of the American consciousness when he
introduced his version of the beverage to fair-goers at the 1876 Philadelphia US
Centennial Exposition.
While the origins
of the beverage are still up for debate – legend says that Hires discovered a
“root tea” years prior, during his honeymoon, while other sources suggest that he created it
at the behest of pre-Prohibition temperance movement leaders – its seemingly
meteoric rise in popularity can be fairly attributed to Hires himself.
Hires first marketed solid concentrate and powdered
versions of root beer – claiming that it could purify the blood and bring color to
the cheeks, among other health benefits – before shifting production to kegs
and liquid concentrates for soda fountains as well as at-home mixing in your
very own Hires Automatic Munimaker (
additional source).
By 1890, Hires and his company, appropriately named the Charles E. Hires
Company, had started small-bottling operations for commercial sale, and sales
of these bottles and home-mix extracts would continue for close to another 100
years.
Sadly, Hires Root Beer’s slow
death stretched through the latter half of that century of production.
Hires handed over his company to his sons in
1925, and the company would continue to flourish under the family’s watch until
1960, when it was purchased by Consolidated Foods.
Just two years later, Consolidated Foods sold
the company again to Crush International, which was purchased in its entirety
by Proctor & Gamble in 1980 and sold again to Cadbury Schweppes in 1989 (
source).
By the time Cadbury Schweppes divested its
soft drinks branch into the Dr. Pepper Snapple Group in 2008, Hires’ parent
company had already decided to slowly phase Hires out of production in order to
promote its own A&W line (
source).
Lest you feel bad for Charles Hires himself, fret not, since he actually did
quite well for himself after leaving the company he started.
He would later become one of the world’s experts
on vanilla, writing a book on the subject from knowledge he gleaned in the
wholesale vanilla bean business (
source).
I’m inclined to believe that this expertise resulted
in Hires, however peripherally, continuing to influence the product that he made into a
household staple.
Personally, I recall seeing Hires Root Beer around here and there as a kid,
and even remember drinking a fair amount of it during summer music camp in
elementary school.
With production now scarce,
distribution limited to a handful of states of which California is not one, I don’t
think I had seen any Hires Root Beer in any form at all for at least a couple
decades.
I was thus very pleasantly
surprised to find a canned version in Washington during a recent foray into the
Pacific Northwest (more on that to come).
Decanted into a glass, Hires has a satisfyingly thick head of foam that stays
on top of the pour for a while, then sticks around the edges for the remainder
of its time in said glass. Surprisingly, there isn’t much of a scent to speak
of.
Also surprisingly, it has a
relatively rich and smooth texture for a HFCS-sweetened soda.
The flavor is a good balance of sweetness and
herbal, somewhere between A&W and Barqs, with a menthol finish (possibly some
wintergreen then) that lasts for a long time in the aftertaste.
While there’s nothing that stands out in particular,
there’s a good mix of everything that I would typically refer to as a “generic”
root beer flavor.
Ordinarily that
“generic” label would relegate a root beer to the realm of mediocrity, but
considering that (1) Hires quite probably executes the “generic” root beer
flavor better than everyone else, and (2) Hires is quite probably the flavor that every other “generic” root beer flavor aims to emulate to begin with, I
tend to view that “generic” label very favorably in this case.
My only gripe is that it doesn’t use real
sugar, but I’m OK with that for the most part because it still tastes really
good.
Am I perhaps giving the current Hires label the benefit of the doubt because
of what the original label has meant to the history of root beer?
Yeah, probably.
But the fact of the matter is that I would
easily drink this again whenever the opportunity presents itself, and might
even consider having it shipped here so that the opportunity presents itself
more often.
So by that rationale, Hires
Root Beer warrants a 4.5.